Digital Marketing Specialist

Role Overview

LifeApps Digital Media is hiring a Digital Marketing Specialist to support the execution of campaigns across our wellness, fitness, publishing, and digital product portfolio. This role is intended for a mid-level marketer who is comfortable with campaign operations, content coordination, website updates, reporting support, and channel execution. You will work closely with growth, content, and analytics stakeholders to ensure campaigns are delivered accurately, on schedule, and with measurable performance visibility.

Responsibilities

• Execute digital marketing campaigns across email, content, website, organic search support, and selected paid channels
• Coordinate campaign calendars, production timelines, internal approvals, and asset readiness across teams
• Prepare and maintain landing pages, website updates, campaign links, and tracking setup to support launches and promotions
• Support email production, audience segmentation, scheduling, and basic lifecycle execution in coordination with growth and content teams
• Monitor campaign performance and prepare recurring summaries covering reach, engagement, traffic, and conversion indicators
• Assist with keyword research, on-page SEO updates, and content optimization tasks that improve discoverability and conversion quality
• Support creative briefing, campaign QA, and trafficking coordination for internal or partner-led digital campaigns
• Maintain organized marketing documentation, workflows, templates, and operational checklists for repeatable execution

Requirements

• 3+ years of experience in digital marketing, campaign operations, content marketing, or a related execution-focused role
• Hands-on experience with email marketing platforms, CMS workflows, and web publishing coordination
• Working knowledge of GA4, Search Console, campaign tracking, and basic performance reporting principles
• Familiarity with SEO fundamentals, landing page best practices, and digital campaign QA processes
• Comfort supporting paid media execution and interpreting channel-level dashboards with guidance from senior stakeholders
• Strong written communication skills with careful attention to brand consistency, clarity, and detail
• Organized, deadline-conscious working style with the ability to manage multiple campaign workstreams in parallel
• Experience in wellness, health, lifestyle, digital media, or consumer brand environments is strongly preferred

What We Offer

• Competitive annualized part-time compensation
• Remote-first schedule with flexible planning structure
• Pro-rated paid time off for eligible part-time employees
• Home office and productivity stipend
• Professional development support for marketing tools and coursework
• Exposure to multi-channel campaign execution across apps, media, and commerce initiatives
• Collaborative environment with cross-functional partnership across marketing, growth, content, and analytics